Explain the following...
- Who certificates films in the UK?
- What is the criteria for certifying a film?
- Who rates movies in the US?
- What is the criteria for rating movies?
- What certificates/ratings were the films assigned?
- Film posters are seen by everyone, so it is important that the content is suitable for everyone. What do producers of film posters have to be careful of?
http://www.filmratings.com/
http://www.bbfc.co.uk/
Excerpt take from the MPAA advertising handbook...
All print advertising must be suitable for all viewers. In preparing print advertising, the following should not be included: depictions of violence, including blood; depictions of nudity; use of profanity; use of guns that is excessive or presented in a threatening way, i.e., guns pointed toward readers or pointed at persons; or references to or use of illegal drugs or drug paraphernalia. Any statements used in advertising must not mischaracterize the nature or content of the motion picture. For example, phrases such as “for the whole family,”“family entertainment,”“a movie for everyone,”“your children will love this movie,”“kids will love it,”“take the kids”or “a movie children and parents can enjoy equally”cannot be used in any advertising unless the motion picture has been rated G or PG. Motion pictures that have been rated PG-13, R or NC-17 cannot be advertised in any context that is inconsistent with the rating of the motion picture or implies that it is suitable for all audiences. Reviewer quotes similarly may not be used if they characterize the appropriate audience for the advertised motion picture in a manner
that is inconsistent with the rating of the motion picture. The use of any quotes in
advertising must be approved by the Advertising Administration prior to their use.
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