Textual Analysis

Task 2: How do the film posters above attract their target audience? Compare and contrast the techniques that are used.......

Consider the following in your analysis.....

• Historical and Symbolic Codes
• Binary Opposites
• Enigmas
• Todorov's theory of equilibrium/disruption/resolution
• Target Audience (primary and secondary)
• Composition..........

1. Audience positioning
2. Body Language
3. Gesture Codes

• Use of tagline
• Camera shots
• Mode of Address (Formal/informal/direct/indirect)
• Uses and Gratification Theory (Surveillance/diversion/personal identity/personal relationships)
• Genre
  
• Anchorage
• Pathetic Fallacy
• Saturated Colours (Bright, bold primary colours)
• Desaturated Colours (Mixed, Greys, shadows)
• Logos
• Anthropormorphism
• Personification
• Preferred/Negotiated/Oppositional reading
• High key/low key lighting
• Propp's theory...Hero/Villain/Helper/Damsel-in-Distress
• USP's